Assisted in designing and executing marketing campaigns through Web Development, Lead Nurturing, Customer Retention, Email Marketing, Social Media, etc.

Managed HubSpot and conducted Inbound Marketing analytics and optimization including Keyword Optimization, Link Building, Landing Page Test & Analysis, Strategic Content Development, etc.

Discovered potential customers and competitors, and initialized potential solutions for leads

Strategized online marketing plans to increase consumer lending product visibility across digital channels including banner display, mobile, and social media

Optimized email campaign performance by analyzing key metrics (spend, CPC, acquisition rates, etc.) and performed A/B testing to increase response and click-through rates by 30%

Executed Facebook advertising campaign in terms of copywriting, target segmenting, developing creative imagery, and vendor management

Performed competitive analysis and industry research to develop a creative brief outlining product and brand guidelines for prospective advertising agencies

Wrote, edited and distributed press releases

Prepared, revised and published posts for company blog and guest blogs

Developed and pitched feature articles

Identified industry influencers and created media database

Conducted industry-related research to be used for promotional material

You Possess Cutting Edge Skills - You're about to graduate or have recently graduated.  Marketing and communication resources are changing at a dizzying pace.  The skills you possess are cutting edge.  It benefits you greatly to employ your hard won skills directly to your personal benefit.  There's no need to wait until someone "permits" you to use your training to benefit them.  You can use it right now to benefit yourself.  

You Know What to Do - When reviewing student profiles like the aforementioned examples, it's evident that the things students are reciting as accomplishments were facilitated by skills they learned at their university, not where they interned.  While interning, students are typically only permitted to do what they already know how to do. Presumably, this provides validation.  This is a blatant incongruence.  You've inserted an unnecessary middleman.  The university provided the skills, the marketplace will provide the validation.  Rather than seeking approval from someone who graduated a year or two before you, why not seek approval from the market as evidenced by earnings?

You're a Leader - You're a marketing/communications professional.  You've got a degree to prove it.  You speak with the earned authority of someone who has successfully completed a rigorous training program.  People will listen to you.  People will follow you.  They will do so because you know what you're talking about.  There is nothing keeping you from asserting the leadership position you've earned. 

Earnings Maximization -  The typical graduate in a marketing, communications or public relations position will experience first year earnings of $35,000 to $40,000.  Even graduates without student loans will soon realize that it's not enough.  You know what things cost.  You know it's not enough.  Affinity Marketing can show you how to add $30,000/year to your annual income the first year.  It gets better after that.      

"I'll do what you won't, so I'll be able to do what you can't"